Impacts of Digital Marketing on Global Branding

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A product is said to be a Global brand, when its brand name has worldwide recognition.  Globalization gives Global branding the most perfect definition. Latest Social networking platforms and varying trends in digital marketing are also affecting a brand’s global identity these days.  So what it takes for a global brand to stay top? Here in this blog, we will discuss how a Brand can survive in the current Global-Market. Also, with some examples we’ll see how much important Digital Marketing is; while planning a marketing campaign.

Planning a Social Media Campaign

The market of today is much bigger than we assume, Social Media connects millions of people with generic and specific interests. For a brand, this is a good opportunity to reach the people much easier. Always try to give a new user experience for the Global audience so that they can feel the change each time.

In general, Social Media can be deployed for:

  • Helping the product development.
  • Enhancing the sales.
  • Create peer relationships between producer, seller and consumer.
  • Increase trust
  • Getting customer feedback

Some examples for successful Social Media Campaigns

1. Few months ago, PepsiCo conducted a Pop-culture-based campaign with a Global tagline “Live for Now”, so as to reignite growth and to re-assume their brand name. Poster child for the campaign was Songstress NickiMinaj. Altogether, this promotion was a Social Media Nexus for PepsiCo products.

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2.  Now, let’s discuss about a documentary which was successfully promoted through Twitter, It was “Bully”, a documentary on childhood bullying which hit theaters in US before few months. The strategy followed here can be termed as “Mega Awareness”.  The campaign targeted an emotional resonance as you can see in this picture.

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How to make most of the Global Marketing opportunities

  • Making Little Alterations in Domestic Markets (Primary Step)

 For a brand, in each country the user needs and expectations may vary. So it is good to move along with what user needs from you. Also it is good to make sure that the political background of a particular zone is not affected by a social campaign.

  • Focusing both Domestic and International Markets (Secondary Step)

Once if the brand has succeeded in the local campaign; and set a signature in Domestic regions. It is good to keep the things balanced by creating a common campaign blending to all cultural flavors.

  • Global Level (Final Step)

Now it is good to run digital campaigns by opening chances for the global customers to react in both positive and negative manner.

Successful story of Nike

Nike has done some pretty top standard campaigns in order to pull the crowds. One among them was during the start of NCAA March Madness (a US-based basketball tournament). But later NikeiD Online store come up with a revolutionary feature embedded in their site, allowing customers to customize their own shoes. This was a big hit as this made their sales over 100 Million USD in a few years. After that, Nike never looked back.They designed products to reach multitude of cultures, they also smartly combined this with an increased emphasis on social media as an advertising medium.  In fact, Nike’s World Cup Campaign in 2010 was launched via its Football’s Facebook page.

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 Summary

If your brand is ready for adopting wider global focus, here are some tips to make the most of this global digital opportunity.

  • Understanding users P.O.V .
  • Coherent Brand Image.
  • Managing Communication Channels.
  • Develop lively campaigns and taglines by focusing on the emotional benefits.
  • Cluster based Campaigns.
  • Strategy with respect to the Channels.

Reference(s)

Michael Gass, a new business consultant to advertising, digital, media and PR agencies
* Aaron Reitkopf, North American CEO of digital agency Profero
Kindly Note: I do not own Any Image Copyright

Next Era Of Computing : After Collapse of Moore’s Law And Silicon Technoloy

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Moore’s Law ! We all know the famous observation made by Godon Moore (co-founder of Intel) in 1965, which is ”The number of transistors per square inch on ICs had doubled every year since the IC was invented ”. He also predicted that this trend would continue for the forseeable future. But in the subsequent years the pace slowed down a bit- eventhough, the new statement says ”data diversity has doubled approximately every 18 months ”.  Altogether, it was been practical and Revolutionary.

But , In the coming years Silicon Technology cannot satisfy (or) full-fill that Statement made by G.Moore. Even Intel Corp. Also agreed that ”Silicon Era is going To Collapse ”. Reason? Heisenberg’s Uncertainity principle will give you the key to explain ”Energy loss in Transistors (ICs, chips..etc). So, Even if the circuit is Too small (or) Highly Powerful. What I’m trying to say is, ”You can’t mess with Energy Loss !! ”

We all know how much extreme Silicon technology is, it does not need an explanation to prove that today’s computing is fully based upon this technology. And it is highly important for you to know that, the development of Si technology will not be exponential in the coming days. It is sure that Silicon technology going to collapse. It was Dr. Michio Kaku, who made this statement ” Silicon Age Will eventually come to a close ”. Also he pointed about some of the upcoming Computing Mechanisms. Such as DNA computing, Optical computing, Quantum computing and Molecular computing, which could be your next best option for better computing

Taking care of his words, I just found sometime to read about these future-revolutionary-computing mechanisms. I’m listing out my findings here.

1. DNA Computing: Here the building blocks are bio-chips. Yes, we know about the chemistry and abilities of DNA/ genome mechanisms. What would happen, if the super ability of Genes are applied in Computing ?. It’s sure that it won’t remain as a question.

2. Optical Computers (or) Photonic Computers: Here the principles of Photons and IR are used for accomplishing High Speed Computing. And the interesting fact is that , here the consumption of electrical energy would be ‘zero’.

3. Quantum Computing: In 2020-2030′s, the emergence of Quantum computing is expected. Its performance is not at all based on counting number of MCs or ICs , here the chip circuits are measured on Atomic Scale!.

4. Molecular Computing: This would be biggest revolution. Why ? Because, here the computers perform as humans (or) ” they mimic the human brain ” ie. Automatically recognize themselves.

This is the beginning of A New Computing Era.

reference(s):

http://www.techspot.com/news/48409-physicist-predicts-moores-law-will-collapse-in-about-10-years.html

http://www.howstuffworks.com/dna-computer.htm

http://whatis.techtarget.com/definition/optical-computer-photonic-computer

http://www.howstuffworks.com/quantum-computer.htm

http://www.msnbc.msn.com/id/36788441/ns/technology_and_science-innovation/t/molecular-computer-mimics-human-brain/